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How can you sell more cell phones in such a fierce market? One answer: produce new "green" phone models. Samsung, the global Korean consumer electronics corporation, announced during the Seoul World IT Show, their plans to offer two environmentally friendly handsets. The first is the W510. Hazardous heavy metals such as lead are not used in the W510, which is constructed from a corn-based bioplastic. mercury and cadmium. This is the earliest Samsung bioplastic-based telephone. On the other hand At the CES in January, it was discovered that Samsung was among several big consumer electronics manufacturers to utilize the unconventional material. Fujitsu presented a laptop featuring a bioplastic case. Furthermore 3310 Evolve has been produced by Nokia, a cell phone partially constructed from biomaterials. Getting rid of petroleum-based plastics is an excellent proposition, due to current research, it is common knowledge that corn is an acceptable substitute for fossil fuels and plastics are not a sustainable resource. Our hope is that Samsung's later models will convert to a more sustainable, futuristic bioplastic, even though we understand, the reason behind testing the market for bioplastic with cost-effective corn that is easy to obtain before any decisions are made. Samsung has come out with a new phone. Assuring the public that the mobile doesn't contain the nasty petrochemical PVC, the F268 (PVC) or BFR (Brominated flame retardants). This telephone is a leap forward in the company's project to cease the use of PVC and BFRs in all of its mobile telephones by 2010. Greenpeace has actually given Samsung high marks as an environmentally-friendly consumer electronics manufacturer. This according to "Greenpeace Guide to Greener Electronics, which cites that since March the company has earned a ranking of 7 out of 10. putting it beside the best. Invariably, it also garnered leading points for its PVC and BFR phase-out timeline. On the other hand while, last November, Samsung began bringing to market PVC-free LCD panels. The Greenpeace ranking system deducted points becaues it did not implement a complete redemption and recycling program.
Lucy is a freelance journalist with an interest in recycling and www.envirophone.com.
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